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SELF-INITIATED / PERSONAL BRAND

Font 42.
A personal presence.

The original website for Bohdan Tkachenko as an independent marketing and design specialist. A complete visual identity across the homepage, service collection, individual service pages and inquiry experience.

ORIGINAL WEBSITE / DESIGN ARCHIVE
Original Font 42 personal-brand website homepage

THE ORIGINAL DIRECTION

A business website.
With a person behind it.

This version of Font 42 was designed around a specialist. It connects a personal introduction with a structured offer, an illustrated service collection and dedicated pages that explain each discipline.

PROJECT TYPE
Our own personal-brand website
DESIGN SCOPE
Homepage, service collection, service pages, cards and contact
EXPERIENCE
Preserved design archive · Expandable details

ART DIRECTION

Dark foundations.
A visible point of emphasis.

Lime connects the headlines, controls and small details. The dark surface holds the visual system together, while service photography and illustrated cards introduce variety within the same identity.

TYPOGRAPHIC DIRECTION

Website.
Marketing.
Growth.
A direct display voice. Consistent emphasis. Readable supporting information.
CharcoalVISUAL DIRECTION
LimeVISUAL DIRECTION
Off-whiteVISUAL DIRECTION
Muted grayVISUAL DIRECTION

01 / ILLUSTRATED SERVICE CARDS

Different disciplines. One visual family.

Web design, branding and advertising become a recognizable collection. An ornamental frame, numbered series and warm imagery give each service its own character while holding the set together.

Original illustrated Font 42 card for Web design & development
01 / 06Web design & development
Original illustrated Font 42 card for Branding & graphic design
02 / 06Branding & graphic design
Original illustrated Font 42 card for Advertising campaigns
05 / 06Advertising campaigns

02 / WEB DESIGN & DEVELOPMENT

A focused opening for a specific service.

A workspace photograph sets the context. A direct headline, short list of capabilities and lime action establish the offer without competing for attention.

Web design / the service introduction

Font 42 web design page with workspace photography, lime headline and clear service benefits

03 / BRANDING & ADVERTISING

Same identity. Different stories.

The page system adapts to the subject. Branding emphasizes the visual identity; advertising introduces campaign performance. Shared typography, spacing and color make the family recognizable.

Branding / visual identity

Original Font 42 branding and graphic design service page

04 / CONTACT & INQUIRY

Bring the conversation within reach.

Business details and a project form close the journey. The restrained layout keeps the practical information easy to find and gives the inquiry its own space.

Contact / the inquiry experience

Original Font 42 contact page with business details and inquiry form

THE COMPLETE EXPERIENCE

Recognizable across
every page.

A personal introduction, a distinctive service collection and a consistent page system. This case preserves the original Font 42 website as a full design project.

NEXT PROJECT

Rampify ↗
03 / 04

YOUR NEXT CHAPTER

STARTS WITH A CONVERSATION
Let’s make
your mark.

Tell us where you are today.
And where you want to go.

sales@font42.com